thredUP
About the Brand
Sustainability Statement
Their story:
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In 2009, our co-founder & CEO James Reinhart realized he had a closet full of clothes he didn’t wear. He wasn’t alone. He knew there was value in those clothes, and “looking back at that moment, I certainly didn’t appreciate how that insight could eventually upend how we look at innovation in retail, the apparel industry, and our environment.”
At thredUP, an online thrift and consignment store, we believe in a sustainable fashion future:
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Thrifting is about more than just finding amazing deals on your favorite brands. It’s about shopping with intention, rejecting throwaway fashion culture, and standing for sustainability. The clothes we wear have the power to create change.
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Our love for constant newness has come at too high a price for our planet. Shopping secondhand reduces the cost of fashion by giving new life to used clothes. Resale moves us one step closer to a circular fashion future.
How thredUP is Shaping the Future of Fashion
Recirculate:​
We created a smarter way to shop and sell.
We deliver a modern resale experience on one of the largest online platforms for women’s and kids’ secondhand apparel, providing a fun and convenient place to shop and clean out your closet.
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55K brands
from Gap to Gucci -
Up to 90% off
estimated retail price
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Educate:​
We’ve made it our job to educate consumers and bring awareness to the global fashion waste crisis.
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Fashion Footprint Calculator: We created a first-of-its-kind carbon calculator to help consumers understand how their fashion habits contribute to climate change. See how you stack up!
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Annual Resale Report: Our industry report is the most comprehensive measure of the secondhand market and resale industry. It shines a light on how technology is enabling resale's growth as well as what's driving people to shop secondhand in droves, and encouraging retailers to offer resale programs to their customers.
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Clothing Lifecycle Study: We commissioned independent research firm Green Story Inc. to analyze the environmental impact of buying garments used instead of new.
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Elevate:​
Our high-profile collaborations capture mainstream attention and give us new platforms to inspire positive change.
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ReFashion: We teamed up with designer Zero Waste Daniel to create an upcycled collection made entirely from secondhand garments and fabric scraps.
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Choose Used: As seen in Vogue, we partnered with actress and activist Olivia Wilde to create a statement-making secondhand T-shirt collection aimed at destigmatizing used clothing.
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Shop Their Closets: thredUP’s customers get to shop the closets of their favorite celebrities and influencers, and thrift gets a celeb-endorsed popularity boost.
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Influence:​
We believe our impact can be amplified when we join forces with the broader fashion industry.
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Resale-as-a-Service: thredUP is powering resale for some of the world’s leading fashion retailers and brands, like Walmart, Madewell, and Reformation.
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Speak UP About Waste: We leverage cultural moments to start conversations and help drive the sustainability movement forward. When Burberry admitted to burning excess inventory, we challenged them to do better.